MyScreenCoach

ScreenCoach secures $1 million in government backed funding

 

The latest AUD $671,500 earned from a second round of funding sees federal government support of ScreenCoach tip AUD $1 million, which will go towards rapid commercialisation of the game-changing app for families.

 

ScreenCoach, a Australian startup that helps families manage their childrens’ device screen time, has raised AUD $671,500 through the Australian Government’s ‘Accelerating Commercialisation’ grant, bringing the startups’ total government support to AUD $1 million.

The new funding, dollar-matched by local and international investment, will be used to drive ScreenCoach towards rapid commercialisation and scale, with a private Beta launch kicking off in July and an anticipated nationwide app store launch in December.

The ScreenCoach app’s simple, gamified reward system sees children and teens earn their screen time on devices once they complete pre-set activities such as homework, housework and hobbies.

By letting children self-manage their own tasks, the app alleviates a common challenge in modern parenting: getting kids’ eyes unglued from screens and focussed on other activities without having to constantly ask. Childrens’ time spent on devices has become a pressing health concern of national and global importance, with related health concerns ranging from increasing obesity from sedentary lifestyles, increased mental illness directly linked with technology overuse and a startling emergence of ‘digital dementia’ in children.

For parents and Co-Founders, Chief Executive Officer Stephanie Kakris, Head of Technology Peter Kakris and Business Development Manager Gary Borham, the recent government funding supports ScreenCoach’s extensive market research along with the passion for restoring harmony in families whose relationships are strained because of the constant battles around screen time.

“With personal experience of the challenges of managing our own kids’ screen time, we wanted to create a product that the whole family will love, while also setting children up for success as young adults in a device-oriented society”, said Stephanie, who holds a Masters in Psychology and is a published parenting author.

“We’re thrilled with this second round of funding support, which will help us finalise the design of the app and upgrade hardware for cross-device support, so we can get it into the hands of families that need it in Australia and around the world.”

The Accelerating Commercialisation grant, provides SMBs, entrepreneurs and researchers with funding with the aim to strengthen, grow, innovate and commercialise Australian business both nationally and globally.

The highly competitive grant process puts each project through an independent, merit based assessment for the chance to be awarded up to $1 million in matched funding, meaning the business must contribute an equal amount to the project.

Just 530 of the grants have been awarded between the program’s inception in 2014 and 2021, providing $260 million to support companies to commercialise their innovative products.

Beta trials

Families participating in the Beta trials will receive a free 6 month paid subscription and hardware for ScreenCoach when it is ready for sale.

Families can apply for the Beta trials here

Stephanie Kakris

Stephanie Kakris

Stephanie Kakris has a Masters in Psychology and is a published parenting author. She is the co-founder of ScreenCoach, a combined hardware and software platform where kids are allocated a set amount of screen time, and after their time is up, they need to go and complete activities such as exercise, chores or non-screen play to earn more time before they can resume.
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